Privacy Policy

Last updated: July 12, 2022

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This Privacy Policy describes how ballerinagifts.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

We use Shopify to power our online store. We have enabled "Limit tracking for customers in Europe" in our Shopify store settings. This feature limits Shopify’s tracking of European visitors (as determined by the IP address you transmit to the Site) to our online store. Shopify limits customer tracking by downgrading its own non-essential cookies, outlined in the Cookies section on this page below, to session cookies. Session cookies are generally deleted when a visitor closes his/her browser. If a European customer consents to tracking, then the non-essential cookies are upgraded to persistent cookies, which are not deleted when the visitor closes his/her browser.

Furthermore, for all visitors regardless of geographic origin (according to the IP address you transmit to the Site), we have installed a cookie notice banner that requires users of the Site to explicitly consent to "Accept all" alternatively "Only accept essential cookies". You can change your selection at any time by clicking the small "fingerprint" icon displayed at the left edge of every page of the Site.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal, Apple Pay, Google Pay), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, shipping services provider ShipStation, and carriers including the USPS, UPS, and FedEx.

Customer support information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, or PayPal, Apple Pay, and Google Pay account related), email address, and phone number.
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Disclosure for a business purpose: no disclosures.

Minors

The Site is not intended for individuals under the age of 13 years. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We may share your Personal Information with ShipStation to purchase and print shipping labels to ship your orders.
We may share your Personal Information with logistics carriers such as the US Postal Service, UPS, and FedEx to complete your order.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, contacting you for order-related issues, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights

California Privacy Policy Laws

We deeply respect the privacy of our users and of the online community in general. We seek to operate in compliance with the California Online Privacy Protection Act (CalOPPA). Furthermore, we seek to operate in accordance with the California Consumer Privacy Act (CCPA) if subject to its requirements. CCPA opt out page.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information at the bottom of this page.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services. We ask for your consent to use cookies, and to choose either "Accept all" alternatively "Only accept essential cookies". With the decision "Only accept essential cookies" we will respect your privacy and will not set cookies that aren't necessary for the operation of the Site. You can change your selection at any time by clicking the small "fingerprint" icon displayed at the left edge of every page of the Site.

Cookies Necessary (Essential) for the Functioning of the Store

Essential cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. Without these cookies, the website cannot function properly.

Name	Description	Declared as
_ab	Used in connection with access to admin.	Essential
_secure_session_id	Used in connection with navigation through a storefront.	Essential
__cfduid	The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users.	Essential
Cart	Used in connection with shopping cart.	Essential
cart	Used in connection with shopping cart.	Essential
cart_sig	Used in connection with checkout.	Essential
cart_ts	Used in connection with checkout.	Essential
cart_ver	Used in connection with shopping cart.	Essential
checkout_token	Used in connection with checkout.	Essential
Secret	Used in connection with checkout.	Essential
secure_customer_sig	Used in connection with customer login.	Essential
storefront_digest	Used in connection with customer login.	Essential
_shopify_u	Used to facilitate updating customer account information.	Essential
XSRF-TOKEN	Used in connection with GDPR legal Cookie.	Essential
gdpr_legal_cookie_session	Used in connection with GDPR legal Cookie.	Essential
_bc_c_set	Used in connection with GDPR legal Cookie.	Essential
_tracking_consent	For Shopify User Consent Tracking.	Essential
_shopify_m	Used for managing customer privacy settings.	Essential
_shopify_tm	Used for managing customer privacy settings.	Essential
_shopify_tw	Used for managing customer privacy settings.	Essential
_storefront_u	Used to facilitate updating customer account information.	Essential
cart_currency	Used in connection with cart and checkout.	Essential

Statistical and Marketing (Non-essential) Cookies

Statistical (Analytics) cookies help shop owners understand how customers interact with websites by anonymously collecting and reporting information. Marketing cookies are used to track visitors across Web pages. The goal is to serve advertisements that are relevant and appealing to the individual user and are therefore more valuable to third-party advertisers.

Name	Description	Declared as
_orig_referrer	Used in connection with shopping cart.	Marketing & Analytics
_landing_page	Track landing pages.	Marketing & Analytics
_s	Shopify analytics.	Marketing & Analytics
_shopify_d	Shopify analytics.	Marketing & Analytics
_shopify_fs	Shopify analytics.	Marketing & Analytics
_shopify_s	Shopify analytics.	Marketing & Analytics
_shopify_y	Shopify analytics.	Marketing & Analytics
_y	Shopify analytics.	Marketing & Analytics
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	Marketing & Analytics
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	Marketing & Analytics
_shopify_uniq	Shopify analytics.	Marketing & Analytics
_shopify_visit	Shopify analytics.	Marketing & Analytics
tracked_start_checkout	Shopify analytics relating to checkout.	Marketing & Analytics
ki_r	Shopify analytics.	Marketing & Analytics
ki_t	Shopify analytics.	Marketing & Analytics
ab_test_*	Shopify analytics.	Marketing & Analytics
shopify_pay_redirect	Third party.	Marketing & Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org. Additionally, please note that blocking cookies may not completely prevent how we share information with third parties.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email to @ballerinagifts.com (put "privacy" in front of the "@" sign), or by postal mail using the details provided below:

ATTN: Privacy, Ballerina Gifts LLC, 321 Walnut Street, Newton MA 02460-1927, United States